Teeth whitening products is products that can either restore natural teeth shade or whiten teeth beyond natural shade.

Teeth whitening products can be divided into two categories: surface whiteners and bleaches.

Surface whiteners help remove surface stains physically or chemically. Products in this category mainly include dental scalers, chewing gums, toothpastes, gels and whitening kits, rinses, paint-on films and strips.

Bleaches are generally based on peroxides and are able to change the inborn color of teeth.
Based on the different conditions of teeth, two different kinds of methods will be adopted accordingly. Vital bleaching is done on ?living? teeth and can remove the color caused by food, tobacco or age. While for teeth which is no longer ?alive? non-vital bleaching will be applied to alter the changed color caused by root canal.
This report contains market size and forecasts of Teeth Whitening Products in Global, including the following market information:
Global Teeth Whitening Products Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global Teeth Whitening Products market was valued at 16750 million in 2021 and is projected to reach US$ 21650 million by 2028, at a CAGR of 3.7% during the forecast period.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
Surface Whiteners Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of Teeth Whitening Products include P&G, Colgate Palmolive, Unilever, Johnson & Johnson, GSK, Church &Dwight, Henkel, Lion and Ultradent Products, etc. In 2021, the global top five players have a share approximately % in terms of revenue.
We surveyed the Teeth Whitening Products companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Teeth Whitening Products Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global Teeth Whitening Products Market Segment Percentages, by Type, 2021 (%)
Surface Whiteners
Bleaches
Global Teeth Whitening Products Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global Teeth Whitening Products Market Segment Percentages, by Application, 2021 (%)
Professionally Applied
Consumer Applied
Global Teeth Whitening Products Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global Teeth Whitening Products Market Segment Percentages, By Region and Country, 2021 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Teeth Whitening Products revenues in global market, 2017-2022 (estimated), ($ millions)
Key companies Teeth Whitening Products revenues share in global market, 2021 (%)
Further, the report presents profiles of competitors in the market, key players include:
P&G
Colgate Palmolive
Unilever
Johnson & Johnson
GSK
Church &Dwight
Henkel
Lion
Ultradent Products
Trident Gum
Wrigley
Peelu
K?R Whitening
Hawley & Hazel Chemical
YUNAN BAIYAO
Beyond
Philips
Dentsply
DenMat
WOODPECKER
LM
Golden Eagles
Poseida
W&H
NSK
EMS
Dentamerica
LUSTER
Pac-Dent

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